PT Metropolitan Retailmart — a multi-brand retail business.
- −20%CPA vs. industry average
Highlights
- 01
Managed the full digital marketing function: channel management, campaign planning, budget and performance reporting.
- 02
Ran 360° digital campaigns across SEM, paid social, SEO, email and CRM, keeping CPA around 20% below the industry average.
- 03
Made sure paid, organic, owned and CRM channels worked together rather than each running on its own.