Close to five years across four roles — from managing campaigns through agencies to running the full digital function in-house across all brands.
- 30xpeak ROAS on Meta
- 4roles in 5 years
Highlights
- 01
Final role covered every digital channel in-house: paid search, paid social, SEO, email, affiliate, referral, SMS and eCRM across the full brand and e-commerce portfolio.
- 02
Meta campaigns reached a peak of over 30x ROAS — recognised and featured in an internationally published Meta business case study.
- 03
Set up custom tracking pixels across the brand portfolio, transforming audience segmentation and retargeting.